Case Studies

Technology Solutions In Land Information

,
Case Studies

Technology Solutions In Land Information

,

Developing a scalable commercial model to upsell existing customers and to expand in new markets with a 500%+ revenue ambition.

Challenge:

  • Market leader facing competitive price pressure from new entrants 
  • Uncontrolled discounting with more than 90% of revenue derived from one product with no upsell opportunities 
  • Pricing had not been reviewed for several years

Outcomes:

  • New model enables 5-10x revenue improvement over next 5 years
  • Able to target and attract a broader range of prospects
  • Model supports integration and monetisation of new features
  • End to end price setting to price realisation process defined with roles and responsibilities
  • Discount corridors by segment and volume of licences to guide decision-making

5 -10 x

Revenue improvement over next 5 years

Back to top