Case Studies

Chain of Veterinary Clinics

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Challenge:

  • Ownership wanted to put through a second price increase shortly a couple of months after a prior price increase
  • Dysfunctional IT infrastructure, prevented central collection of list prices with a price collection survey to collate clinic-level prices for key procedures
  • Rapid turnaround of the complex survey output into actionable recommendations

Outcomes:

  • 10.8% price increase was achieved at the clinic level
  • 6% incremental annual revenue gain
  • Alignment on pricing tool and pricing potential/direction
  • Improved confidence to achieve price increases despite prior increase
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