Challenge:

• Ownership wanted to put through a second price increase shortly a couple of months after a prior price increase
• Dysfunctional IT infrastructure, prevented central collection of list prices with a price collection survey to collate clinic-level prices for key procedures
• Rapid turnaround of the complex survey output into actionable recommendations

Outcomes:

• 10.8% price increase was achieved at the clinic level
• 6% incremental annual revenue gain
• Alignment on pricing tool and pricing potential/direction
• Improved confidence to achieve price increases despite prior increase