Challenges:
High inflation placing pressure on raw material costs
Required assessment of cost increases that could be passed on to customers
Outcomes:
Pricing strategy for 3 key SKU groups defined
Known Value Items (KVI) pricing informed from mystery shopping
Fast moving product pricing assessed through feature assessment and tail end products used minimum pricing approach
Savings of £1.5M identified equating to 4% of total revenues
Savings of £1.5m identified
