Ines is a Food & Beverage pricing strategy adviser with over 20 years’ experience in the hospitality industry in the Americas and Europe. She is an expert in Food and Beverage consumer behavioural analytics, demand-based pricing, data-driven insights and promotion strategy.

Her restaurant pricing experience includes McDonald’s, TGIF, Darden Restaurants, CraftWorks Holdings, Dave & Busters, Friendly’s, Au Bon Pain, Joe’s Crab Shack, Quick and Greene King Pub Co. Ines has also worked in Food and Beverage operations with major hospitality firms such as: Four Seasons Hotels, InterContinental Hotels, Club Med and Compass.

She obtained a BSc in Hotel and Restaurant Management from the University of Wisconsin – Stout, and a Master of Management in Hospitality from Cornell University. She is transparently bi-lingual in English and Spanish with a working knowledge of French.