Commercial or pricing models define how you capture value in your business. They have widespread implications that not only affect a customer’s propensity to buy, but also impact elements of competitive dynamics, value perception, and internal motivations. We have developed a process to inform, identify, evaluate, socialise and implement those models. Through our rigorous process we help clients to navigate what are otherwise challenging decisions.
We conduct a full review of how a company captures and communicates values with a focus on key elements such as
– Value & pricing proposition
– Revenue streams
– Price structure
A methodology to improve the current approach to value capture and improve revenue is then recommended and implemented. Throughout the process our key considerations are:
– Who the customers are
– When and how they are charged
– What is charged for
