Our research is designed to provide a clear view of your customer’s attitudes and perceived value for money, and to bring a critical layer of understanding into real price perceptions and price expectations. Insights highlight opportunities to strengthen a brand’s value proposition and enable confident pricing strategy decisions.
Studies are bespoke designed to meet individual project goals. Our experience includes a variety of B2C and B2B studies, including niche audiences. Our approach is collaborative – we work closely with our clients through a series of workshops. Our goal is always to gather robust data for confident insights.
Guljeet leads Pearson Ham Group’s Market Research arm. Within a career that spans a full breadth of pricing and brand marketing research, she brings over 20 years of client-side commercial strategy experience focused on performance improvement and revenue growth, across a wide range of sectors in both B2C and B2B environments.
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Challenge: Strong concern that annual price increases on hospitality packages risked triggering tipping point.
Outcomes: Survey of B2B and B2C corporate hospitality bookers and non-bookers investigated value perceptions, alternative events and response to increasing premiums identifying critical ‘at risk’ segments.
Challenge: PE-owned company tasked with ambitious target set by the Board – increase revenue by 40% within 3 yrs.
Outcomes: Focused interviews & online surveys targeted B2B decision-makers. Full impact from all pricing levers, including targeted pricing increases is estimated at 55%+ over 3 years, on top of 10% organic growth
Challenge: Client wanted to increase revenue with differentiated pricing, in a relatively commoditised sector.
Outcomes: B2B customer research identified value-opportunity gaps leveraged by new pricing model. It also assessed market sentiment vs competition. Project impact: £4.5m profit uplift without decline in volume.
Challenge: Client wanted to understand key value drivers and price sensitivities in this niche vet sector, to support NPD.
Outcomes: B2B and B2C panel survey, identified critical value drivers to optimise sales messages; and gauged acceptable prices for new equine care packages. Insights helped client confidently launch new Equine Care Packages.
Challenge: Retailer experiencing year on year volume decline of 8% as a result of changing shopping habits post-covid.
Outcomes: Market research and commercial analysis used to validate pricing opportunity and gauge consumer perception. Created new pricing decision framework to implement informed price change enabling increases up to 2.5% pts above inflation.
Challenge: Excessive use of promotions to drive volumes, outdated price tiering across sites and limited competitor benchmarking.
Outcomes: Market research, detailed competitor benchmarking and extensive transaction analysis to build insights to inform price and promotion optimisation. More sophisticated pricing and promotions to deliver £5m-£10m incremental revenue.
