Pricing specialists Pearson Ham has announced they are expanding into continental Europe, with the opening of a new office in Paris. As part of the expansion, a new team of 5 pricing consultants have been brought in and will be headed up by industry veteran Ulf Avrin. The new venture will be called ‘Pearson Pricing’ and will strengthen capabilities around pricing operations and application and supporting clients in continental Europe.

The firm has already built strong relationships with several European-based clients and, through the new office in Paris, Pearson Ham in London will be able to provide additional local support to clients for whom they already work across European markets. Pearson Pricing sector pricing experience includes Automotive, FMCG, Healthcare, Manufacturing, Travel & Hospitality, Retail and the Software and Telecommunications industries.

Pearson Ham also announced further expansion plans would include a Barcelona office, which is expected to open in early 2022. Ulf Avrin has a long career as a business leader and extensive experience in pricing consultancy and related operational transformations. He joins Pearson Pricing from Paris-based consultancy Bonotium.

Tim Ham, CEO of Pearson Ham said: “Opening our office in Paris will provide perfect alignment between our mission to help clients succeed and our ambition to constantly grow and improve. I am excited and looking forward to working with Ulf and his team in Paris and the mutual benefits we and our clients will derive.”

“As well as geographically expanding our footprint, we are also bolstering and augmenting our skills in the highly important aspects of operational pricing excellence. This complementary footprint is enhanced by remarkably similar mentalities of the two teams, with a very strong customer emphasis and behavioural values.”

Ulf Avrin, Managing Director, Pearson Pricing added: “It is very exciting to team up with Tim and his team to create Pearson Pricing. We are able to further strengthen our position and effort in the European pricing consulting market with strong backing from a successful player in the sector and at the same time we bring very complementary skills, offerings and customers to contribute to the creation of something stronger than the individual parts. My team and I are really looking forward to doing what we love, together with likeminded people, in a larger and stronger setup.”

As part of the expansion, holding company ‘Pearson Pricing Group’ was established on 1st July 2021.