Ella’s degree in economics encompassed areas such as behavioural economics, statistical modelling, and consumer and competitor analysis. She initially applied her academic background to a finance role at J.P. Morgan before moving into pricing.

Traditional economics, such as modelling elasticities, and behavioural economics, particularly in studying non-standard consumer behaviour, as well as data analysis and problem solving in general interest her. Ella enjoys tackling and solving business problems in a creative, collaborative way and delivering real, workable recommendations to clients.