Hugo has previous experience in strategy consulting due diligence work before being recruited by Pearson Ham in June 2022 where he had exposure to the media and B2B information sectors.

While at Pearson Ham, Hugo has worked on Pricing Optimisation for an international retail clothes brand. This has involved product classification and elasticity modelling, carefully selecting which products to recommend price increases for, following a tailored pricing approach. 

Hugo has a special interest in high-level strategy work involving both commercial models and pricing. Hugo is keen to develop his technical skills on elasticity modelling, as well as to gain further knowledge on behavioural psychology and similarly relevant theoretical concepts.