Nuriyya joined Pearson Ham as a Senior Consultant, bringing a diverse background in consulting across the private and public sectors, with experience spanning banking, retail, and the energy sector. With a strong foundation in market research and statistical analysis of market and consumer data, Nuriyya has led and executed the company’s strategic development initiatives.

Throughout her career, Nuriyya has played a key role in reshaping sector capabilities and making a meaningful impact. Notably, in the energy sector, she spearheaded initiatives that attracted foreign investors and increased actual generation capacity, creating new sources of power and fostering sector growth.

Nuriyya has consistently demonstrated her expertise in analysing trends for market growth and expansion, helping organisations stay competitive and well-informed. She has also contributed by evaluating business strategies, performance, and financials, redefining processes, and establishing crucial KPIs for success.

Nuriyya is driven by her dedication to delivering quantifiable results, consistently making a significant impact on the organisations she works at.